Mr Trail Safety Speaks!

Candice Burt is building Destination Trail as an elite brand, positioning herself as the lifestyle avatar of that identity. In April 2021, she swore off Facebook and Twitter, because “she didn’t want to be on the menu.” I think she cited the male gaze on this. A month later she reversed course, and now Facebook, Insta and Twitter were her, all the time. Its A Material World The media landscape has been transformed. What were once vices are now habits. Insta and TikTok enable a performative intimacy that might not have happened earlier.
 We’ve seen this before. House Kardashian: where Kim transitioned from Paris Hilton’s Closet-Keeper to a freestanding multi-billion dollar brand family. These ranked charts show where Candice Burt & Destination Trail figure in the landscape. CB/DT has a stronger Insta presence, and short-memory visuals drive impulse buying.  Weird Science. Obviously Kim K will probably never run an ultra, but she’s here to show top-end. Other notable ultra-entit...

My BigFoot 40 Avatar and Spirit Animal. I finished BigFoot 40 in style—behind the wheel of a Buick Regal, driving three other woebegone 28mile DNFs like myself. It was a far cry from my race morning start that ended at Windy Ridge 27.79666 miles later.  My first shameless thought on dropping was "how the fuck do I get out of here?" Yeah, me love ultras long time, but I was a drowned rat looking for a lifeboat. Fortunately, I said this to Ryan Good who offered me his Buick Regal to drive to the finish. He was going to pace a friend for the last 15+miles and that saved him a long-ass stinky-butt drive to get his car.  Let it be noted for all the city types that driving in rural Washington involves hours, the roads are curvy, and prone to sinks, sags, waves, and potholes as occur in a dynamic geology and weather.  Prologue-Jamming The day started well enough, but once the preliminaries had been replaced by lava boulder fields my shit-summer training made itself kn...