Destination Candice
Candice Burt is building Destination Trail as an elite brand, positioning herself as the lifestyle avatar of that identity. In April 2021, she swore off Facebook and Twitter, because “she didn’t want to be on the menu.” I think she cited the male gaze on this. A month later she reversed course, and now Facebook, Insta and Twitter were her, all the time. Its A Material World The media landscape has been transformed. What were once vices are now habits. Insta and TikTok enable a performative intimacy that might not have happened earlier.
We’ve seen this before. House Kardashian: where Kim transitioned from Paris Hilton’s Closet-Keeper to a freestanding multi-billion dollar brand family. These ranked charts show where Candice Burt & Destination Trail figure in the landscape. CB/DT has a stronger Insta presence, and short-memory visuals drive impulse buying. Weird Science. Obviously Kim K will probably never run an ultra, but she’s here to show top-end. Other notable ultra-entities