Showing posts from March, 2016

Screw High-Dollar Trailrunning Chow

I’m having recovered ultra-memories of what I ate and trained with before there were gels. Its only a matter of time before you discover that energy bars and gels are expensive and taste pretty bad. Since I’m not sponsored, I’m on my own for making this happen.

Running nutrition is Big Business. In 2012 alone, energy drinks and shots market sales totaled $12.5Bn. Energy bar sales jumped 71% between 2006-2011, hitting $1.7Bn by 2011.

We're seeing stuff that didn't exist ten years ago. Energy gels and drink mixes make claims of absorbability, energy, and with all the sub-variants of vegan, gluten-free, etc.Taste ranges from OK to poisonous. As to the whole gluten-free thing: if you have celiac disease, its legit. Otherwise you’re an unpaid test-subject in a mass epidemiological study with unknown outcomes.
You can pay high dollar for niche-market products, or you can walk into any supermarket in the US and get your calories cheaper, faster, and easier. The manufacturing infrastru…